Author: Marianne Kay

Having worked with Web CMSs for more than 15 years, I’ve seen a wide range of CMS products—including bespoke solutions built by digital agencies to suit the needs of their existing customers, open source platforms developed and supported by large communities, and proprietary commercial products developed by software houses serving a wide range of industries and use cases. I’ve worked with market-leading CMSs, as well as average, “good enough” CMS platforms. I’ve worked on selection and procurement to replace end-of-life, officially dead CMSs too.

Some of these WCMSs were better than others, but most of them proved frustrating to the … Read more >

I grew up in Ukraine and studied English in school every day from age 7. Speaking English fluently was by far the most valuable skill I acquired during my school career. It provided access to better education and a wider range of career opportunities. It enabled professional development beyond what my own country and my native language could offer.

When I built my first website in 1995, it was in English and in Ukrainian. Back then, 80% of all online content was in English, and I was determined to fit in with this trend. I wanted my website to be … Read more >

An opportunity to make a business case can be a blessing and a curse. On the one hand, it’s an indication that the project is taken seriously. On the other hand, it formalizes the intentions, emphasizes responsibility, and implies approval by multiple stakeholders (smell internal politics, anyone?). Writing a good business case requires a pragmatic approach, strategic thinking, and persuasive language. Done well, it can convince the top management to invest in your project. Done poorly, it can cause delays or even stall the project entirely.

Web CMS implementations take time and cost money. The purpose of the business case … Read more >

The keys! Not in my pockets. Not in the drawer. Not on the table. Where are they?

It’s bad enough to have to turn everything upside down when your house is, sort of, tidy. It takes longer, and drives you crazier, when the house is a mess. Chaotic, disorganized places are stressful.

The same is true for websites. Managing badly structured web content is hard. When content authors are stuck with an unusable editorial interface or with content types that don’t make sense, they start working around the CMS. At some point, there are so many workarounds that training and … Read more >

Many web CMS vendors and open source communities describe their web content management (WCM) systems as enterprise. But what does enterprise mean in this context? Are there web CMSs out there that are not enterprise? Does it even matter? Is it beneficial for organizations to invest in an enterprise web CMS, or is it just a fancy marketing buzzword that carries little meaning?

What Is Enterprise Software?

Broadly speaking, “enterprise” simply means “business”—a company or an organization with business goals. The opposite of an enterprise is an individual, someone with personal interests, preferences, and needs. So enterprise software is software … Read more >