The world is overwhelmed with web content. Yet many organisations publish content blindly and operate without a documented content strategy, exposing themselves to business risks and missed opportunities. Content strategy is planning for the creation, delivery, and governance of useful, usable content. It guides web content management projects to deliver business value. Effective content strategy relies on a variety of skills and disciplines, including marketing, communications, editorial planning, web development, user experience and analytics.
An opportunity to make a business case can be a blessing and a curse. On the one hand, it’s an indication that the project is taken seriously. On the other hand, it formalizes the intentions, emphasizes responsibility, and implies approval by multiple stakeholders (smell internal politics, anyone?). Writing a good business case requires a pragmatic approach, strategic thinking, and persuasive language. Done well, it can convince the top management to invest in your project. Done poorly, it can cause delays or even stall the initiative entirely.
The keys! Not in my pockets. Not in the drawer. Not on the table. Where are they? It’s bad enough to have to turn everything upside down when your house is, sort of, tidy, but it takes even more time and energy when the house is a mess. Chaotic, disorganized places are stressful.
The same is true for websites. Managing badly structured web content is hard.
In the beginning, there was the word. It wasn’t content managed. There was no HTML, no templates, no workflows. Things were easy. But then there was a paragraph, a heading; there were links, images, and interactive content. Before long, things got complicated. Updating websites became hard work.
CMSs made this hard work easier. People without specialist knowledge of web development started to create web content too. It became possible to publish more content faster—except there was a catch. The CMS didn’t produce quality content. It simply published whatever it was that people entered into the system.
Many web CMS vendors and open source communities describe their web content management (WCM) systems as enterprise. But what does enterprise mean? Are there Web CMSs out there that are not enterprise? Does it matter? Is it beneficial for organizations to invest in an enterprise web CMS, or is it just a fancy marketing buzzword that carries little meaning?
First impressions are important… Presentable clothes, matching accessories, getting to meetings on time – it all matters. It shows people around you that you care. Online, first impressions matter too. Website visitors make judgements about website credibility in as little as 50 milliseconds, and one in five website visitors will leave your website, not giving you a second chance. Staying on top of the current trends makes it possible to create a website that will impress your audience, and will hold users attention for the first crucial 10 seconds, and beyond.
As much as attending industry conferences is considered a must for mid- to senior-level digital professionals, few can afford to go to more than two or three events a year. In this article, I will go through five key considerations that web managers and digital leaders can use to help them determine whether an industry conference is worth their time and money. I will then explain what JBoye Aarhus Conference delivers in each of these categories (from my experience of attending JBoye conference annually since 2011), so that you can decide for yourself whether JBoye conference is right for you.
Press releases about WCM acquisitions are not usually helpful — they make vague claims about cutting-edge solutions and operational synergies. They are written to please and protect the companies involved, not to help customers decide what they need to do when their WCM vendor is acquired. One way to be more savvy about M&A in WCM is to look back at what worked in the past and what didn’t, and why.
Web content grows at an astonishing rate. Thanks to modern technology, publishing a new webpage, creating a new website, launching a new online community is fast and easy. Or is it?
Predictable but unwanted side effect of decentralised content management practice is the decline in quality of the published digital content. Diluted brand, outdated content, broken links are only a few examples of issues which – if left unresolved – can affect customer experience and cause reputational damage.
OpenText announced an agreement to acquire HP TeamSite, a web content management (WCM) platform, previously known as Interwoven TeamSite and Autonomy TeamSite. As part of this acquisition, OpenText also acquires other customer experience tools: HP MediaBin (digital asset management solution), HP Qfiniti (contact center management tool), HP Explore (analytics), HP Aurasma (augmented reality tool), and HP Optimost (A/B testing). The transaction purchase price is quoted to be approximately $170 million…