Thursday Nov 9, 2017, JBoye Aarhus 2017
The world is overwhelmed with web content. Yet many organisations publish content blindly and operate without a documented content strategy, exposing themselves to business risks and missed opportunities.
Content strategy is planning for the creation, delivery, and governance of useful, usable content . It guides web content management projects to deliver business value. Effective content strategy relies on a variety of skills and disciplines, including marketing, communications, editorial planning, web development, user experience and analytics.
In this session we will cover:
- The WHAT?
Evaluating what you have in terms of content, skills