Marianne Kay is a Digital Strategist, Web Content Management expert, author, mentor and speaker. She currently works on a large web content management migration at the University of Leeds (Typo3, Jadu, WordPress, Sharepoint).

Web Content Management

Marianne Kay implemented Web CMS projects in large organisations, advised Web CMS software vendors on product strategy and marketing, worked with digital agencies specialising in Web Content Management implementations. The types of projects Marianne works on are:

  • Web CMS product evaluations
  • Web CMS selections
  • Web CMS implementations
  • Web Content migrations

Marianne has experience of working with CMS platforms such as Drupal, Oracle WebCenter Sites, Jadu, TerminalFour, Typo3, Umbraco, WordPress and Sharepoint.


Marianne writes articles, blogposts and research reports about Web Content Management, Digital Governance, Digital Transformation, Web Design and Mobile Content. In the past Marianne wrote for EContent Magazine, CMSWire, SmartInsights, Digital Clarity Group, CMS Connected and JBoye.

Public Speaking

Marianne speaks at industry events and conferences such as JBoye, IWMW and CMS Connected. Her presentations include:

  • Digital Governance: Tools and Practices for Managing the Content Chaos
  • Eight Key Components of a Successful Digital Strategy
  • Modern Web Design Trends
  • Customer Experience Management Imperative
  • The perfect match: How to select, brief and work with a digital agency
  • How to Respond to an RFP
  • War and Peace of CMS Selection


How to Write a Business Case for a WCM System

An opportunity to make a business case can be a blessing and a curse. On the one hand, it’s an indication that the project is taken seriously. On the other hand, it formalizes the intentions, emphasizes responsibility, and implies approval by multiple stakeholders (smell internal politics, anyone?). Writing a good business case requires a pragmatic approach, strategic thinking, and persuasive language. Done well, it can convince the top management to invest in your project. Done poorly, it can cause delays or even stall the initiative entirely.

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Content Quality in Devolved Authoring Environments

In the beginning, there was the word. It wasn’t content managed. There was no HTML, no templates, no workflows. Things were easy. But then there was a paragraph, a heading; there were links, images, and interactive content. Before long, things got complicated. Updating websites became hard work.

CMSs made this hard work easier. People without specialist knowledge of web development started to create web content too. It became possible to publish more content faster—except there was a catch. The CMS didn’t produce quality content. It simply published whatever it was that people entered into the system.

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