Professional success in creative industries depends heavily on your confidence. With confidence, ideas take shape quickly, projects get delivered, clients are happy. Without confidence, creativity feels like a journey through a cloud of thick fog and produces results that lack clarity and direction.
Early in my career I worked with an experienced, outgoing and remarkably confident creative director Andy Hutchinson, who is now CEO of a brand and design digital agency called Incredible (Leeds, UK). Back then Andy asked me to make minor amends to the web design concept I developed, in response to client feedback. I made the … Read more >