Author: Marianne Kay

Adobe and Microsoft Partnership

Adobe announces a strategic partnership with Microsoft as the two companies intend to integrate Adobe’s Marketing Cloud suite with Microsoft’s Dynamics CRM solution. This move will give businesses an integrated toolkit for tackling both customer relationship management and marketing. The proposed integration will enable organizations to use customer data in Adobe Marketing Cloud for personalization and sophisticated data harvesting. This alliance aims to strengthen Adobe Marketing Cloud as a means of helping the customers on their journey to customer experience management.

The announcement was made during the recent Adobe Digital Marketing Summit (EMEA) in London, one … Read more >

New Version of TerminalFour Site Manager 8 Strengthens Higher Ed Presence

TerminalFour, CMS vendor specializing in Higher Ed, has won eight new university clients since the launch of its major release of TERMINALFOUR Site Manager 8 and TERMINALFOUR Engage.edu in December 2014. To meet the needs of these new clients, the Boston office is recruiting for 15 new positions.

When it comes to Web CMS for Higher Ed, TerminalFour ticks a lot of boxes, so this recent success does not come as a surprise. First and foremost, over the years the company has developed a deep, extensive knowledge … Read more >

The Web Content Management Systems market is crowded, competitive, and fast-moving. With so many vendors and solutions, it can be hard to keep on top of all the latest developments, particularly if your job responsibilities are based around only one CMS platform (or a selected few). This review brings together recent highlights from across the industry, informing you on what’s new in Web Content Management today.

EPiServer + Ektron = EPiServer

EPiServer and Ektron have been making headlines since December 2014 when the two vendors were acquired by a private equity firm Accel-KKR. EPiServer and Ektron subsequently merged to form … Read more >

EPiServer and Ektron, two content management system (CMS) vendors acquired by Accel-KKR in December 2014, have merged today to form a single company. The combined company “will operate under the EPiServer name and continue to use the Ektron and EPiServer brands”.

For Ektron and EPiServer customers this spells a period of uncertainty. Until the two companies figure out the best way to combine their forces, the product development is destined to take a back seat.

We’ve seen similar mergers in the content management space in the past. In fact, CMS acquisitions are so common that more than one third … Read more >

In the web content management space, acquisitions are a fact of business life. About a third of all leading WCM systems are results of past acquisitions. For example, Adobe acquired content management capabilities through Day Software in 2010. Oracle acquired Fatwire in 2011, as well as Stellent in 2006. OpenText acquired Vignette (2009), and also HummingBird (2006), which already owned RedDot at the time. SDL acquired Alterian (2012) and Tridion (2007). The list goes on, with the most recent example being acquisition of Telerik by a global portfolio software company Progress Software.

For the customers of the acquired vendor this … Read more >

Personalisation is a vital part of user experience. If done well, it molds volumes of content and data into a concise, meaningful message. It cuts out the annoying irrelevance and makes customer journeys easier.

Amazon does it. Facebook does it. Google does it. And so should you! Or at least this is what your customers think.

But here’s the problem.

Even though most web professionals agree that personalisation is fundamentally important, successful implementations are still few and far between. Large organizations realize the need to personalize, but they also understand the associated costs, complexity, and overhead expenses.

Setting up personalisation … Read more >

Concrete5 is written in PHP and is often compared to WordPress, Joomla and Drupal. It is best known for its well-implemented in-context editing which makes it easy to use for non-technical web authors, and easy to sell to non-technical stakeholders. Concrete5 can therefore be considered for web projects where end user buy-in is particularly difficult.

Concrete5 was released as an open-source CMS in 2008 and has rapidly grown in popularity since. Although the core system is open-source, additional functionality is distributed through Concrete5 marketplace as add-ons. Add-ons are largely commercialized.

Concrete5 aspires to compete with enterprise level systems … Read more >