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What to Expect from JBoye Aarhus Conference

As much as attending industry conferences is considered a must for mid- to senior-level digital professionals, few can afford to go to more than two or three events a year. In this article, I will go through five key considerations that web managers and digital leaders can use to help them determine whether an industry conference is worth their time and money. I will then explain what JBoye Aarhus Conference delivers in each of these categories (from my experience of attending JBoye conference annually since 2011), so that you can decide for yourself whether JBoye conference is right for you.

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A Short History of Mergers and Acquisitions in the WCM Space

Press releases about WCM acquisitions are not usually helpful — they make vague claims about cutting-edge solutions and operational synergies. They are written to please and protect the companies involved, not to help customers decide what they need to do when their WCM vendor is acquired. One way to be more savvy about M&A in WCM is to look back at what worked in the past and what didn’t, and why.

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Decluttering your digital presence: thoughts on Web Governance and Digital Quality Management

Web content grows at an astonishing rate. Thanks to modern technology, publishing a new webpage, creating a new website, launching a new online community is fast and easy. Or is it?

Predictable but unwanted side effect of decentralised content management practice is the decline in quality of the published digital content. Diluted brand, outdated content, broken links are only a few examples of issues which – if left unresolved – can affect customer experience and cause reputational damage.

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OpenText acquires HP TeamSite

OpenText announced an agreement to acquire HP TeamSite, a web content management (WCM) platform, previously known as Interwoven TeamSite and Autonomy TeamSite. As part of this acquisition, OpenText also acquires other customer experience tools: HP MediaBin (digital asset management solution), HP Qfiniti (contact center management tool), HP Explore (analytics), HP Aurasma (augmented reality tool), and HP Optimost (A/B testing). The transaction purchase price is quoted to be approximately $170 million…

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A Closer Look at the CrownPeak and ActiveStandards Merger

Although mergers and acquisitions in the WCM space are a fact of life, CrownPeak’s merger was particularly unsurprising. The senior team is made up of leaders with a track record of managing rapid growth, and with two rounds of venture funding firmly in the past, securing more funding and growing through acquisition was an expected next step. For ActiveStandards, a digital governance vendor often considered alongside Siteimprove and Sitemorse, this merger represents an escape from drawn-out sales attempts generating lots of enthusiasm at the web practitioner level, but not making it to the C-suite.

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Digital Transformation in Higher Education: How Content Management Technologies and Practices Are Evolving in the Era of Experience Management

Tiffany Elliot, Marianne Kay, Mary Laplante

Delivering an experience – rather than publishing content – is aspirational for higher education institutions. Web managers, content strategists, marketers, and leaders acknowledge that more advanced applications of digital content, technologies, and practices are becoming essential. They recognize the growing need, and they want to be able to respond. But cultural, organizational, and technology obstacles are significant.

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