Content Strategy for Ultra-Large Digital Presences

Thursday Nov 9, 2017, JBoye Aarhus 2017

The world is overwhelmed with web content. Yet many organisations publish content blindly and operate without a documented content strategy, exposing themselves to business risks and missed opportunities.

Content strategy is planning for the creation, delivery, and governance of useful, usable content [1]. It guides web content management projects to deliver business value. Effective content strategy relies on a variety of skills and disciplines, including marketing, communications, editorial planning, web development, user experience and analytics.

In this session we will cover:

  • The WHAT?
    Evaluating what you have in terms of content, skills
Read more >

How to Write a Business Case for a WCM System

An opportunity to make a business case can be a blessing and a curse. On the one hand, it’s an indication that the project is taken seriously. On the other hand, it formalizes the intentions, emphasizes responsibility, and implies approval by multiple stakeholders (smell internal politics, anyone?). Writing a good business case requires a pragmatic approach, strategic thinking, and persuasive language. Done well, it can convince the top management to invest in your project. Done poorly, it can cause delays or even stall the project entirely.

Web CMS implementations take time and cost money. The purpose of the business case … Read more >

Lost and Found: Content Modeling for Large Digital Presences

The keys! Not in my pockets. Not in the drawer. Not on the table. Where are they?

It’s bad enough to have to turn everything upside down when your house is, sort of, tidy. It takes longer, and drives you crazier, when the house is a mess. Chaotic, disorganized places are stressful.

The same is true for websites. Managing badly structured web content is hard. When content authors are stuck with an unusable editorial interface or with content types that don’t make sense, they start working around the CMS. At some point, there are so many workarounds that training and … Read more >

Content Quality in Devolved Authoring Environments

In the beginning, there was the word. It wasn’t content managed. There was no HTML. There were no templates, no workflows, and no CMSs. Things were easy. But then there was a paragraph, a heading; there were links, images, and interactive content. Before long, things got complicated. Updating words, webpages, and websites became hard work.

CMSs made this hard work easier. People without specialist knowledge of web development started to create web content too. It became possible to publish more content faster—except there was a catch. The CMS didn’t produce quality content. It simply published whatever it was that people … Read more >

The Elusive Definition of an Enterprise CMS

Many web CMS vendors and open source communities describe their web content management (WCM) systems as enterprise. But what does enterprise mean in this context? Are there web CMSs out there that are not enterprise? Does it even matter? Is it beneficial for organizations to invest in an enterprise web CMS, or is it just a fancy marketing buzzword that carries little meaning?

What Is Enterprise Software?

Broadly speaking, “enterprise” simply means “business”—a company or an organization with business goals. The opposite of an enterprise is an individual, someone with personal interests, preferences, and needs. So enterprise software is software … Read more >

A Short History of Mergers and Acquisitions in the WCM Space

Mergers and acquisitions (M&A) in the web content management (WCM) space have been so common that more than one-third of all leading vendors now own their WCM products through acquisition. Some acquisitions were successful for customers and shareholders alike. Day Software, acquired by Adobe in 2010, is now a widely recognized leader in WCM as Adobe Experience Manager. But other acquisitions failed to deliver on their promises and proved to be customers’ worst nightmares. Collage CMS didn’t just fall behind the competition after its purchase by Serena Software in 2004-it was discontinued.

The lack of clear, meaningful information about acquisitions … Read more >

Decluttering your digital presence: thoughts on Web Governance and Digital Quality Management

In the documentary series Britain’s Biggest Hoarders we see entire houses taken over by junk – books, souvenirs, toys, clothes are all piled up, making everyday tasks difficult and time-consuming. Things that were useful and valuable in the past, are now impossible to get to, hard to find, or broken.

Inside the home of one of Britain's biggest hoarders
Inside the home of one of Britain’s biggest hoarders, Mirror.co.uk. Photo © SWNS Group.

If web managers are not careful, digital properties can quickly turn messy too. Web content grows at an astonishing rate. The web has grown by more than one third in 2013 alone, and reached 1 … Read more >

OpenText acquires HP TeamSite

Yesterday, an Enterprise Content Management (ECM) vendor OpenText announced an agreement to acquire HP TeamSite, a web content management (WCM) platform, previously known as Interwoven TeamSite and Autonomy TeamSite. As part of this acquisition, OpenText also acquires other customer experience tools: HP MediaBin (digital asset management solution), HP Qfiniti (contact center management tool), HP Explore (analytics), HP Aurasma (augmented reality tool), and HP Optimost (A/B testing). The transaction purchase price is quoted to be approximately $170 million.

opentext-hp-teamsite

In the WCM space, acquisitions are common — over one-third of all leading WCM platforms are the result of previous acquisitions. … Read more >

A Closer Look at the CrownPeak and ActiveStandards Merger

This week proprietary web content management system vendor CrownPeak merged with digital governance platform provider ActiveStandards. Jim Yares, former COO at CrownPeak, has been appointed as the CEO of the combined company.

CrownPeak isn’t as widely known amongst technology buyers as some of its competitors. CrownPeak’s partner network and user/developer community is relatively small, and marketing investments have always been modest. Nevertheless, CrownPeak found an effective niche by serving organizations with large, multi-site, multilingual websites, such as Lilly (pharmaceutical), Prudential (financial services) and ACE Group (insurance), to name a few. CrownPeak’s decoupled architecture, emphasis on security, and engaged, consultative … Read more >

Web Content Management Round-Up, October 2015

Gartner’s WCM Magic Quadrant 2015

Vendors that made it to Gartner’s WCM Magic Quadrant 2015 are:

  • Sitecore, Adobe, Acquia, Oracle, OpenText, HP, SDL, IBM, EPiServer – ‘leaders’;
  • Automattic, CrownPeak, CoreMedia – ‘visionaries’;
  • Progress Software (Sitefinity/Telerik), Microsoft, Hippo, e-Spirit, Squiz, GX Software, eZ Systems – ‘niche players’.

If one or more of these vendors is on your short list, you can be certain that the Magic Quadrant will appear (dare I say, magically) in the respective vendor’s sales demo. It will be presented as a badge of honour, a major achievement, a success indicator that differentiates the vendor from its competition. … Read more >